Privacy policy
Last updated: September 5, 2026
This Privacy Policy describes how NaturaSummarum.de (the “Site”, “we”, “us”, or “our”) collects, uses, and shares your personal data when you visit naturasummarum.de (the “Site”), use our services, make a purchase, or otherwise communicate with us regarding the Site (collectively, the “Services”). For the purposes of this Privacy Policy, “you” and “your” refer to you as a user of the Services, whether you are a customer, website visitor, or any other person whose information we have collected in accordance with this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date, and take any other steps required by law.
How We Collect and Use Your Personal Data
To provide the Services, we collect, as described below. The information we collect and use varies depending on how you interact with us.
In addition to the specific purposes listed below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, or the rights of our users or others.
What Personal Data Do We Collect?
The type of personal data we receive about you depends on how you interact with our Site and use our Services. When we use the term “personal information,” we refer to information that identifies, relates to, describes, or can be associated with you. The sections below describe the categories and specific types of personal data we collect.
Information We Collect Directly From You
Information you directly submit to us through our Services may include:
- Contact Information — including your name, address, phone number, and email address.
- Order Information — including your name, billing address, shipping address, payment confirmation, email address, and phone number.
- Account Information — including your username, password, security questions, and other information used for account security.
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Purchase Information — including items you view, add to your cart, save in your account (e.g., loyalty points, reviews, recommendations, or gift cards), or purchase.
- Saved loyalty points/product reviews/recommendations/gift cards
- Customer Support Information — including the information you include in your communications with us, such as when you send a message through the Services.
Some features of the Services may require you to directly provide us with certain information about yourself. You may choose not to provide this information. However, this may result in you being unable to use or access those features.
Information About Your Use We Collect
We may also automatically collect certain information about your interaction with the Services (“Usage Data”). To do this, we may use cookies, pixels, and similar technologies (“Cookies”). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information about your interaction with the Services.
Information Received From Third Parties
Finally, we may receive information about you from third parties, including from vendors and service providers who collect information on our behalf, such as:
- Companies that support our Site and Services, such as Shopify.
- Our payment processors, who collect payment information (such as bank account, credit or debit card information, billing address) to process your payment, fulfill your orders, and provide you with the products or services you have requested in order to fulfill our contract with you.
- When you visit our Site, open or click on emails we send you, or interact with our Services or ads, we or third parties we work with may automatically collect certain information using online tracking technologies like pixels, web beacons, software developer kits, third-party libraries, and cookies.
All information we receive from third parties is treated in accordance with this Privacy Policy. See also the section below, Third-Party Websites and Links.
How We Use Your Personal Data
- Providing Products and Services. We use your personal data to provide you with the Services and fulfill our contract with you, including processing your payments, fulfilling your orders, sending notifications related to your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, organizing shipping, facilitating returns and exchanges, and other features and functionality related to your account. We may also enhance your shopping experience by allowing Shopify to match your account with other Shopify services you may want to use. In this case, Shopify processes your data in accordance with its Privacy Policy and Consumer Privacy Policy.
- Marketing and Advertising. We may use your personal data for marketing and advertising purposes, such as to send marketing and advertising messages by email, SMS, or mail, and to display ads for products or services to you. This may include using your personal data to better tailor the Services and advertising on our Site and other websites. If you are located in the EEA, the legal basis for these data processing activities is our legitimate interest in selling our products under Article 6(1)(f) of the GDPR.
- Security and Fraud Prevention. We use your personal data to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activities. If you choose to use the Services and register an account, you are responsible for keeping your account login information secure. We strongly recommend that you do not disclose your username, password, or other access credentials to any third party. If you believe your account may be compromised, please contact us immediately. If you are located in the EEA, the legal basis for these data processing activities is our legitimate interest in ensuring the security of our website for you and other customers under Article 6(1)(f) of the GDPR.
- Communicating with You and Improving Service. We use your personal data to provide you with customer support and improve our Services. This is in our legitimate interest to respond to you, provide you with effective services, and maintain our business relationship with you, under Article 6(1)(f) of the GDPR.
Cookies
Like many websites, we use cookies on our Site. For specific information about the cookies we use in connection with providing our shop via Shopify, see https://www.shopify.com/legal/cookies. We use cookies to operate and improve our Site and Services (including remembering your actions and preferences), to perform analytics, and to better understand user interactions with the Services (in our legitimate interest to manage, improve, and optimize the Services). We may also allow third parties and service providers to use cookies on our Site to better tailor the Services, products, and advertising on our Site and other websites.
Most browsers automatically accept cookies by default. However, you can configure your browser to remove or reject cookies through your browser controls. Please note that removing or blocking cookies may affect your user experience and could cause some of the Services, including certain features and general functionality, to not work properly or be unavailable. Additionally, blocking cookies may not completely prevent us from sharing information with third parties, such as our advertising partners.
How We Share Personal Data
Under certain circumstances, we may share your personal data with third parties for the purposes of fulfilling our contract, for legitimate purposes, and for other reasons subject to this Privacy Policy. These circumstances may include:
- With vendors or other third parties that perform services on our behalf (such as IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping).
- With business and marketing partners to provide you with services and advertise to you. Our business and marketing partners use your data according to their own privacy policies.
- When you instruct us, request, or otherwise consent to us sharing certain information with third parties, such as to send you products or through your use of social media widgets or login integrations, and with your consent.
- With our affiliates or otherwise within our corporate group, in our legitimate interest to run a successful business.
- In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, or the rights of our users or others.
We disclose the following categories of personal data and sensitive personal data about users for the purposes described above in “How We Collect and Use Your Personal Data” and “How We Share Personal Data”.
| Category | Categories of Recipients |
|---|---|
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Without your consent or for the purpose of inferring personal data, we do not use or disclose this data.
With your consent, we share personal data for the purpose of conducting advertising and marketing activities as follows.
Third-Party Websites and Links
Our Site may contain links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee or take responsibility for the privacy or security of such websites, including the accuracy, completeness, or reliability of information found on these websites. Information you provide in public or semi-public areas, including information you share on third-party social networking platforms, may also be viewed by other users of the Services and/or users of these third-party platforms, without restriction on use by us or third parties. Our inclusion of such links does not, by itself, imply any endorsement of the content of such platforms or their owners or operators, except as disclosed in the Services.
Children’s Data
The Services are not intended for use by children, and we do not knowingly collect personal data from children. If you are a parent or guardian of a child who has provided us with personal data, you may contact us using the contact details below to request that we delete it.
As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined under applicable law) personal data of individuals under 16 years of age.
Security and Retention of Your Data
Please note that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Additionally, the information you send to us may not be secure during transmission. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.
How long we retain your personal data depends on various factors, such as whether we need the data to manage your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.
Your Rights
Depending on where you live, you may have some or all of the rights listed below regarding your personal data. However, these rights are not absolute and apply only under certain circumstances. In some cases, we may refuse your request as permitted by law.
- Right to Access/Information: You may have the right to request access to the personal data we hold about you, including details about how we use and share your data.
- Right to Deletion: You may have the right to request the deletion of the personal data we hold about you.
- Right to Correction: You may have the right to request the correction of inaccurate personal data we hold about you.
- Right to Portability: You may have the right to receive a copy of the personal data we hold about you and, under certain circumstances and with certain exceptions, to request the transfer of that data to third parties.
- Restriction of Processing: You may have the right to ask us to stop or restrict the processing of your personal data.
- Withdrawal of Consent: If we rely on your consent to process your personal data, you may have the right to withdraw that consent.
- Right to Appeal: If we refuse to process your request, you may have the right to appeal our decision. You can do this by directly replying to our refusal.
- Manage Communication Preferences: We may send you promotional emails, and you can opt out of receiving these emails at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders.
You may exercise these rights as indicated on our Site or by contacting us using the contact details below.
We will not discriminate against you for exercising any of these rights. We may need to collect information from you, such as your email address or account information, to verify your identity before we can provide a substantive response to your request. Under applicable laws, you may designate an authorized agent to make requests to exercise your rights on your behalf. Before we accept such a request from an agent, we must receive proof from the agent that you have authorized them to act on your behalf. Additionally, we may need to confirm your identity directly with us. We will respond to your request in a timely manner as required by applicable law.
Complaints
If you have complaints about how we process your personal data, please contact us using the contact details below. If you are not satisfied with our response to your complaint, you may, depending on your location, have the right to appeal our decision by contacting us using the contact details below or by filing a complaint with your local data protection authority. For the EEA, you can find a list of the relevant data protection supervisory authorities here.
International Users
Please note that we may transfer, store, and process your personal data outside of the country where you live. Your personal data may also be processed by our employees and external service providers and partners in these countries.
When we transfer your personal data to countries outside of Europe, we rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent contracts from the relevant UK authority, unless the data transfer is to a country that has been determined to provide an adequate level of protection.
Contact
If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please call or email us at shop@naturasummarum.de or contact us at Natura Summarum GmbH, Krawinkel 6, 06647 Bad Bibra, Germany.
For the purposes of applicable data protection laws and unless otherwise stated, we are the controller of your personal data.